Recently, our CEO, Alexander Voelkel, had the opportunity to speak with The Arabian Mirror about VIP Coatings’ success strategy. His key statement: “Innovation and team culture are the twin engines of growth” – a philosophy that is deeply reflected in our company’s development.

What started as a company with German roots has now grown into a globally successful enterprise. Particularly exciting: We have been active in the Middle East since 2007, building strong partnerships through a combination of German quality and regional adaptation.

A major focus for us is digitalization. By utilizing modern ERP and CRM systems as well as digital tools, we ensure seamless collaboration across multiple locations – a true game-changer for our international projects.

Alexander Voelkel defines his leadership philosophy with the formula:

Vision × Empathy × Execution. According to him, these are the essential ingredients for building high-performing teams and driving sustainable growth.

One of his most valuable insights for industry newcomers: To stand out in the market, companies must focus on clear differentiation, uncompromising quality, and a long-term scaling strategy.

If you want to learn more about his global strategy and future plans, be sure to check out the latest issue of The Arabian Mirror!